Measurable Return on Investment via Sky AdSmart.
THE DETAIL
- Brazil Street have been responsible for Scenic’s media planning and buying since 2015.
- Brazil Street identified Sky Adsmart as a good, new, highly-targeted channel to test.
- The strategy was to use Experian Household Data, to target lookalike households for existing Scenic customers.
- The campaign would be measurable. New Scenic customers could be directly attributed to Sky AdSmart campaigns and nonexposed
control groups could be used to isolate incremental sales. - The first campaign delivered a 11:1 return on investment. A further 7 successful campaigns have been booked since.
THE RESULTS
DON’T JUST TAKE OUR WORD FOR IT…
A delight to work with. Enthusiastic and always happy to go the extra-mile.
