Growing the brand by reaching the millions, all led by data & insight.
THE DETAIL
- Solmar Villas appointed Brazil St in 2023, with ambitious YOY growth targets to become a leading Villa brand in the next five years.
- Previous media investment was heavy in performance channels, with little spend in brand channels.
- A key insight revealed that traffic on site wasn’t converting, because there was an issue with trust as people hadn’t heard of Solmar.
- Using Solmar customer postcode data, we profiled their audience to reveal two key audience segments, giving us insight into their
lifestyles, motivations & media consumption; all of which fed into our media strategy. - Key to growing client revenue, we increased brand awareness by negotiating a TV deal that reached the masses at a national scale,
building trust and delivering excellent value. We also educated prospective customers through a publisher content partnership, along
with a PAM campaign, delivering outstanding results.
THE RESULTS
DON’T JUST TAKE OUR WORD FOR IT…
The Solmar Team love working with Brazil Street. They really put all their effort into pulling together the best media plans and strategies. They listen to what we want to achieve & apply their years of knowledge & experience, to present us with solid options that align with our goals. Their close relationships within the industry mean we always get the best deals, and our budgets work as hard as possible.
SHARON BRADBURY, MARKETING DIRECTOR, SOLMAR VILLAS
