HELLO AUTUMN 🍂
After taking a Summer break (Summer?! What’s that?!) we’re back with our monthly newsletters for some light-hearted and inspiring content!
Getting ahead of the beautiful game!
With Q4 seeing two huge worlds coming together – in the form of Christmas and The World Cup – we thought there was no time like the present to start thinking about what the impact of this will be and how we can support our clients to get ahead of the beautiful game.
Read the full article here & don’t hesitate to get in touch for the full piece.
10 things you didn’t know you could target…
We’ve been working with Sky AdSmart for some time now, seeing some steady, strong results across various campaigns. One of the benefits & unique elements of Sky AdSmart is the ability to target an array of weird & wonderful criteria. For example, did you know we can target an audience based on:
– If they have a cat or dog / or both
– Are expectant parents AND the number of children in household
– What their mobile average monthly bill is
– If they have a second Mortgage
– If they have a south facing garden
– Their specific cosmetic purchases based on Boots card
– If they’re trying to give up smoking
– If they are interested in moving house imminently
– When their car insurance / home insurance renewal month is
– What vehicle type they have in household (eg. Mini, Saloon, Caravan, Van)
These are just 10 examples of their many fixed segments. They can also build custom audiences based on client data. So the opportunities really are endless.
Find the full list of targeting capabilities here. To understand how a bespoke AdSmart campaign could support your business, give us a shout.
Audience at the heart
We all know how important understanding your audience is for successful media campaigns and business results. We’ve been doing a lot of work recently around customer profiling, bringing them to life in various ways…with one featuring an ‘Adventurous Aperol Spritz’ segment!
The starting point should always be who do we want to speak to – and this should live throughout strategies & campaigns. Supported by Kantar, Experian & client’s own data, we have an abundance of knowledge & experience in this space. So please do get in touch to talk about how an audience project can help you.
Brazil Street Office Chat…
We were lucky enough to be whisked away for a few days in September on our annual Brazil Street Conference. We painted the Porto streets red teal & enjoyed many of the lovely local sights & culture.
An extra special moment for us was experiencing one of our client’s offering in real life – hopping on to Emerald Radiance for a tour & Vinho Verde on board!
A very big thank you to the Emerald Cruises team for sorting.
