YOU’RE ONLY AS SMART AS YOUR DATA
To have good relationships with your customers, you need to know them. For example, maybe your customers have moved address, are now married, or have passed away. Being aware of life changes like these can prevent any confusion and frustration on their behalf and keep you in contact in the right way. Simple cleansing keeps your data up to date, removing or amending any information that’s wrong or duplicated. In turn, the contact you have with your customers will be more efficient and effective, reducing money and time spent using outdated information, and ultimately, improving your ROI.