BE SEEN BY THE RIGHT PEOPLE ON A SCALE THAT WORKS FOR YOU
TV advertising is powerful and perfect for getting in front of a lot of people at once. However, it’s not always the most effective or cost-efficient option. In fact, there’s a lot of potential to personalise who you target so that your efforts are more rewarding. We can identify refined, precise targets to maximise the relevancy and accuracy of your advertising, selecting households using demographic, age, location, affluence and life stage data from Sky and third-party profiles like Experian. We then serve them relevant ads into live broadcast streams. And by using match back analysis, we can quickly see how effective your ad has been, including sales, with 100% accuracy.