WHO DO YOU THINK YOU’RE TALKING TO?
Unless you really get what makes your audiences tick, you’re not going to get them to notice your products or services. And you know what that means? Suddenly you’re irrelevant. So, to help you get to grips with who your target audience is – what they like, do and care about – we create personas. Because being able to picture who you’re talking to makes all the difference when it comes to connecting with them.