Your Brazil Street Scoop – Q3 Highlights

Last month, some of our team attended the ‘Future of Media’ conference in Manchester. The event brings together media leaders to share best practices across media planning, buying and commercial leadership, while also offering insights into the ever emerging market landscape. We had an incredibly insightful day, attending talks and masterclasses led by renowned researchers like Peter Field and Mark Hadfield, as well as industry leaders from Arla Foods, Fentimans, and more

One of the standout sessions was a presentation by Peter Field and Heather Dansie on their latest research, Attention: A Newsworks Study. The study highlights the importance of attention in advertising, demonstrating how newsbrands play a crucial role in capturing audience attention, boosting brand effectiveness, and supporting long-term brand growth. We’ll be keeping these insights front of mind as we plan for the year ahead, and if you’re interested in diving deeper, you can read the full study below:

We’re delighted to share that in July, we activated our first-ever Pinterest campaign for Bahlsen, supporting the launch of Leibniz Butterkeks. The biscuit’s light, bright, buttery bite was brought to life through golden yellow, thumb-stopping creative.

Pinterest is a key platform for inspiration, discovery and planning, used 1.5x more than competitors for grocery lists and meal prep. It reaches 30% of people aged 45+ and 28% of high-income earners, while contextual keyword targeting boosts ad relevance. Pinterest ads also live on the platform organically after a campaign has ended, providing further opportunity for the creative to resurface and garner earned impressions over time.

The campaign proved to be incredibly effective and allowed us to reach an entirely different audience than we typically reach on Meta alone. While Meta skewed a male audience over 45, Pinterest delivered a female audience under 45, proving the value of including multiple paid social platforms to achieve incremental reach.