Prospect direct mail.
THE DETAIL
- Having profiled Stiltz customers with Experian, Brazil Street identified Prospect Direct Mail as a good new customer acquisition channel to test.
- The strategy was to target lookalikes of existing customers with personalised mail.
- It’s solus, delivered into relevant homes, with sufficient space to inform and persuade.
- Brazil Street would also be able to attribute orders and new customers back to Direct Mail campaigns, by way of a name and address match
back, which would allow us to report direct ROI. - The initial investment in 2020-2021 of £100,000 delivered £1.4m in tracked revenue.
- Total investment in the channel now exceeds £1.2m, which has generated >£12m of attributed sales.
THE RESULTS
DON’T JUST TAKE OUR WORD FOR IT…
Brazil Street are proactive, knowledgeable and really care about our success. They operate almost as an internal part of our business. I could not want for more from an agency in day-to-day service and commitment to our continued success. First class.
