Attribution reporting at Brazil Street advertising agency

Attribution reporting at Brazil Street: what does it mean?

02/07/21 in Blogs
by Pete Greenhalgh

From in-depth attribution reporting to in-the-moment analysis of competitors, we measure what matters most to you.

It’s a great feeling to see your return on investment. Even better to know that the people driving it hold themselves accountable. Want to view individual ad performance? How about a detailed attribution run down? We’ve got you covered!

We’re experts in telephony too, which means our measurement and reporting solutions will plug straight into your business. This gives you access to a real-time barometer of results. We even use those results to guide future media planning and put you on the best path to ROI.

ATTRIBUTE METHOLOGY

Attribute is our bespoke attribution reporting methodology we use to give our clients proof of their ROI from the very start.

The Brazil Street bespoke reporting model matches customers back to the media source that generated the first enquiry. We can then define an overall advertising ROI and an ROI per media platform and partner.

WHAT DOES IT ALL MEAN?

In a cluttered advertising world, many of our clients are trying to achieve that all important cut through. It can be tempting to invest large amounts of money on advertising in the hope that it will yield results.

Yet here’s the thing – outside of the Brazil Street client roster, millions of those all-important advertising pounds go by without their impact or performance being analysed! That means million of advertising investment could be repeatedly going into environments that just aren’t delivering any kind of return back to businesses.

WHY DO WE DO IT?

Not all media channels will directly lead to a sale, this much is true. What ‘return’ means by media channel and business is unique and therefore it’s important to hold each channel accountable and those advertising spends work as hard as they can. Many of our clients use telephony tracking through platforms like ResponseTap as part of this process.

When we’ve got a new client, we build a bespoke attribution reporting template shaped around both the media mix and business challenges, and then apply our all-important Attribute methodology. Yes, it’s a bit more tricky to measure more traditional channels such as press, cinema and outdoor, but we’re not afraid to roll up our sleeves and get our hands dirty with data (in a GDPR compliant way of course) to get to the root of ROI.

Why do our clients love it? Well, knowledge is power! The insight from our Attribute reports allows clients to spend their budget more effectively, as well as giving them the confidence to increase their share of voice in the environments that bring in the returns. The Brazil Street recommendations are purely led by the data. Decisions are made based on how real life consumers are behaving and responding, rather than a hunch or assumption.

The understanding achieved through Attribute means better media planning and future response planning based on sales and ROAS, rather than just enquiries and cost per enquiry.

ROI is the lifeblood of what we do, Attribute is how we prove it.

If you feel our reporting is exactly what you need, don’t hesitate to get in touch.

Brazil St
02/07/21 in Blogs
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