The world of hyper targeted TV – Is it for me?
At Brazil Street we deliver a wealth of hyper targeted TV with media partner, Sky Adsmart. Want to know how we do it? Read on…
Let’s start by setting the record straight. Complex strategies and media jargon create confusion. But effective media planning and buying can be straightforward when you leave these behind. Which is why we simplify everything you need to know about audiences, markets and brands.
Often hyper targeted TV services like Sky Adsmart are a really important element of your media plan. Many of our clients have ambitions to be on TV but perhaps don’t want the wastage that can come for an expensive linear campaign.
WHAT IS HYPERTARGETED TV?
Hyper targeted TV is a revolutionary approach to TV advertising. We can identify refined, precise targets to maximise the relevancy and accuracy of your advertising, selecting households using demographic, age, location, affluence and life stage data from Sky and third-party profiles like Experian. At present, there are currently over 90 mosaic profiles available to advertisers, including household income or lifestyle. There are also 32 set regional and metropolitan areas to provide a local TV advertising framework.
Want to reach audiences that are about to move home or have just moved home? We’ve got you! Struggling to reach a light TV viewing audience? Your ads will be visible when your audiences are consuming.
We then serve them relevant ads into live broadcast streams. And by using match back analysis, we can quickly see how effective your ad has been, including sales, with 100% accuracy.
WHY IS HYPER TARGETED TV RELEVANT FOR ME?
If you want your brand to be seen, you want it on TV. It gives you the opportunity to get in front of up to 89% of the UK adult population every week. Add TV into the mix of a multi-channel campaign and you can tell a story that really sticks with viewers.
TV advertising is powerful and perfect for getting in front of a lot of people at once. However, it’s not always the most effective or cost-efficient option. In fact, there’s a lot of potential to personalise who you target so that your efforts are more rewarding.
Clients are sometimes worried about the wastage that comes from mass broadcast campaigns. You may want to find ways to refine your targeting and increase budget efficiency.
Or, perhaps you’re a regional advertiser who wants to serve personalised messages to audiences in different locations.
Many of our clients also opt for Adsmart campaigns delivered alongside broadcast campaigns, adding a layer of laser focused messaging to key audiences within the overall broad target audience.
HOW DO WE DO IT?
Not sure how best to approach getting new customers? Finding the process too expensive? Then we’re here to guide you on a clear path to profit.
Our straightforward method of planning focuses on only the most effective and cost-efficient media environments.
Starting with our STREETWISE process, we work out what makes your target audience tick. Then, we’ll cut out the ‘nice to have’ channels, only recommending the mix of STREET PERFORMERS that will get you the most from your budget and the result you want: more customers.
If hyper targeted TV has a relevant part to play in the media mix, we’ll give you a robust recommendation based on the best use of the different data options to reach your target audience effectively. We then manage the whole process – from booking through to reporting including a revolutionary match back process to understand which audiences have seen the ad and then completed a business critical action.
Be seen by the right people on a scale that works for you with Brazil Street.
Want to know more? Get in touch today and we’ll get to work.
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