Blog Archives

Reaching niche audiences: cruise audiences for Co-op Travel 25/04/22
Your Co-op Travel came to us to reach niche audiences looking for a very specific type of holiday. Whilst the cruise market is huge, reaching the right audience..
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Persona Creation for Karndean 23/01/22
Luxury flooring brand Karndean turned to our persona creation service. We helped them understand how their ideal target consumer changes for their consumer, tra..
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Integrated media planning for Caledonian Travel 05/10/21
Integrated media planning case study: relaunching Caledonian Travel in the wake of a global pandemic. When it comes to planning the right media for your objec..
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Interviews, focus groups and workshops 02/08/21
Want to know what your customers really think about you? Interviews, focus groups and workshops are the answer! Guided by insight, we ensure you’re wise to c..
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