Blog Archives

Reaching Niche Audiences

Reaching niche audiences: cruise audiences for Co-op Travel 25/04/22

Your Co-op Travel came to us to reach niche audiences looking for a very specific type of holiday. Whilst the cruise market is huge, reaching the right audience..

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Karndean Persona Case Study Blog Post

Persona Creation for Karndean 23/01/22

Luxury flooring brand Karndean turned to our persona creation service. We helped them understand how their ideal target consumer changes for their consumer, tra..

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Integrated Media Planning for Caledonian Travel Brazil Street

Integrated media planning for Caledonian Travel 05/10/21

Integrated media planning case study: relaunching Caledonian Travel in the wake of a global pandemic. When it comes to planning the right media for your objec..

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Interviews, focus groups and workshops

Interviews, focus groups and workshops 02/08/21

Want to know what your customers really think about you? Interviews, focus groups and workshops are the answer! Guided by insight, we ensure you’re wise to c..

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persona creation at Brazil Street advertising agency

Persona Creation: bringing consumers to life with insight 26/06/21

Persona creation at Brazil Street. Helping you figure out exactly who you're talking to. Our approach to any new project is simple: first we get wise, then we ..

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